At EO, we're big believers that people who are telling you to not stress out and make drastic changes to your SEO strategy (or for that matter your AdWords strategy) until the effects of Instant have had some time to take hold and be properly analyzed are correct. That said, as you're evaluating changes in your traffic pattern since the launch of Instant, you may want to keep in mind what to look

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It's hard enough to get into Hotmail's inbox these days. Since Hotmail/MSN/Live all started using user engagement metrics and paying closer attention to domain reputation as opposed to IP reputation, the hardest place to not be junk mail has become ... the super hardest place to not be junk mail! And things are about to get even more difficult, because, according to ReturnPath, Hotmail has

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Failing at social media is much easier than succeeding at it! Nothing makes us angrier on a daily basis than clients with unreasonable ideas about what can be accomplished via social media and how "easy" that should be. Here are seven ways we've watched people completely fail at social media. Don't make their mistakes!

Fail Number 1: Don't Properly Develop Your End Product

This is,

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As ISPs begin to lock down deliverability more by combining IP reputation with domain reputation (ie: it's not just the IP you send from but the domain of your email as well), things that set off spam folder triggers such as user spam complaints, defunct email addresses and inbox auto hits, become more important to making sure that you keep your list clean and in the inbox. One tool for ensuring

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Oh, don't act like you didn't know it would happen. For how long could there be endless growth on Facebook? Not forever. And, in fact, in June, Facebook added less than 330 thousand new U.S. members (compared with May, when 7.8 million new U.S. were added). Don't kid yourself, Facebook is still a behemoth with 125 million U.S. users (or so it claims). But what accounted for the dramatic downtown?

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So, you have a list of cold prospect names, or some other groups of names that you filtered out of a source. And you want to add them to your email list. DON'T DO IT! ISPs are cracking down more and more on deliverability, and most of those email addresses are going to certainly create situations that ISPs notice and count against you, possibly up until the point where you end up on the blacklist

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